Bronze
One Episode-
Record and Publish One Episode
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Stream Episode Live
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Publish On Major Podcast Platforms
Silver
One Episode-
All Items In Bronze
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Pre-Show Discussion on Topics to Cover
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Audio Pre Roll & Post Roll Endorsement (1 Episode)
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5 Video Snippets On LinkedIn For 1 Week
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Sponsorship Links in posts (5 Posts)
Gold
Two Episodes-
All Items In SIlver
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Two Different Episodes
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Blog Article Written
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Evergreen Email Drip Campaign
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One Email Blast Promotion For Each Episode
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Two Email Blasts Endorsing Your Company
Platinum
Four Episodes-
All Items In Gold
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Have the episode approved for CPE credits.
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Exclusive partnership
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Quarterly Episodes
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Audio Pre Roll & Post Roll Ad (The Following 52 Episodes)
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Sponsorship links under all podcast related posts (260 Posts)
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~1500 impressions per week in LinkedIn
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Four Email Blasts endorsing your company
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1 Hour training directly with our sales team and technicians to be able to recommend our clients to your company for selling opportunities.
Sponsorship Case Studies
Sponsorship is an integral aspect of any brand or organization’s marketing strategy. The benefits of a well-executed sponsorship can be multifaceted, providing increased visibility, brand recognition, and customer engagement. To determine the effectiveness of a sponsorship campaign, businesses often analyze case studies that showcase the successes and challenges of previous sponsorships.
By examining previous sponsorships, businesses can gain insights into effective strategies for promotion, partnership development, and securing a return on investment (ROI). These case studies offer valuable information for businesses looking to develop a successful sponsorship campaign of their own. From product launches to charity events, there are a diverse range of sponsorships that can be executed with great success.
Whether you are new to the world of sponsorship, or have been involved in multiple campaigns, reviewing case studies is a vital component of ensuring the success of your sponsorship initiative.
PTIN Directory: Platinum Partner
Sales Quantity (7/19/22): 2,325
Sales Generated: $374,812.51 (Since August 2021)
Lambers CPE: Platinum Partner
Sales Quantity (7/19/22) 155
Sales Generated: ~$16,669.35 (Since March 2022)
ERC Pros: Silver Partner (July 2022)
Revenue Generated: ~$7,000,000 in ERC Credits (~$700,000 in revenue)
Demographic Breakdown
| Audio Podcast | Web Traffic | ||
| Total Reach | 43,000 | 900-1200/mo | ~8,000-9000/mo |
| Under 34 | 1.8% | 52% | 27% |
| 35-44 | 3.6% | 32% | 16% |
| 45-64 | 7.1% | 14% | 20% |
| 55-64 | 8.9% | 1% | 20% |
| 65+ | 78.6% | 1% | 17% |
Audience Demographics
Email List:
~43,000 active opt-in accounting professionals. Growing ~400 new accountants per week (as of 3/10/23).
Example Campaign Metrics (Always send twice, 1 campaign = 2 sends)
Most Recent Sponsored Send 1:
Open Rate: 41.46%
CTR: 1.33%
Sponsored Send 2:
Open Rate: 46.6%
CTR: 1.63%
Sponsored Send 3:
Open Rate: 44.23%
CTR: 2.96%
Email Audience
- Tax accountants or PTIN holders.
- CPA’s
- Enrolled Agents
- Bookkeepers
Male: 68.8%
Female: 21.9%
Unknown 9.4%
<34: 1.8%
35-44: 3.6%
45-54: 7.1%
55-64: 8.9%
65+: 78.6%
——
Audio Podcast
~900 – 1200 Monthly Downloads
Audio Audience Demographic
United States: 85%
UK: 4%
Ireland: 2%
Australia: 1%
Canada: 1%
57 Other countries with <1%
–
Female 42.1%
Male 57.9%
–
Age
23-27: 5%
28-34: 47%
35-44: 32%
45-59: 16%
Popular Guests
Joe Woodard – Scaling New Heights & Making Big Money As a Bookkeeper
Blake Oliver – Why Bitcoin is a Terrible Store of Value
Scott Zarret (CPA Academy) – Continuing Education in Accounting
Monthly Social Reach
LinkedIn Views
~10,000
LinkedIn Engagements
~500
Web Traffic:
~9,000 monthly visitors
Currently Over 300 episodes, a new one is published every week
*Information Accurate as of 3/10/23
